MARKETING YOURSELF AS A PROFESSIONAL Essay Example | Topics and Well Written Essays - 1000 words - 1

MARKETING YOURSELF AS A PROFESSIONAL - Essay Example As a student in Cal State Fullerton, I have the privilege to absorb as much knowledge as I possibly can, especially since this school is the most famed of all of the business majors in this district. Taking more business courses could greatly increase my chances when competing with other applicants for job opportunities. MKTG353 Marketing Info Technology will be my first choice to take as a marketing course. This course requires students to learn the information tools and the databases for decision making. Also, it helps students to gain the knowledge of profit analysis, sales forecasting, advertising media selection, and market segmentation. Moreover, students will improve their skills in using electronic spreadsheets, which will improve my electronic technique skills for preparing accounting statements. Specifically, I will gain I.T skills that will enable me to gather a wide range of information on all aspects of business. For accountancy and other jobs, the course will give me a deeper understanding of the processes and the relationships between buyers and sellers. KTG465 Â   Managing Services Marketing will be a particularly important course for a business major student, giving the opportunity to expand knowledge and practice, something many students may not have experienced. This course mainly concentrates on the skills of communication with customers. With approximately 76% of our labor force working in the service sector, the chances are, we will be there, too. As entry level, front line employees of an organization, we will mostly deal with the customers directly. Therefore, communication skills will benefit anyone just entering working society. Service industries may have legal and financial strictures. They are highly competitive. I hope to learn to recognize and deal with specific challenges, such as understanding schedules, budgets, quality control and competitive strategies, a good background for my future career. The course will

Human resource development Essay Example | Topics and Well Written Essays - 1000 words - 3

Human resource development - Essay Example The training program should include: The program for the advisor should focus on the improvement of resources provision, conveyance of realities and supply of organizational information to the employees. The training and development program for the advisor should include: Consultant works like a referral agent whose training and development program should focus on assisting employees with their goals through networking with resources and people. Therefore, the plan should include training for: The reason for the evaluation is to document and determine the degree to which the stated objectives have been achieved by the training. In the evaluation process, analysis of the efficiency, effectiveness, appropriateness and the adequacy of the training are carried out. There are four levels of evaluation, impact evaluation, transfer evaluation, learning level and the reaction level. Through the evaluation, we can improve the training programs defined initially. Effective training and evaluation cannot be separated from one another. Evaluation should be carried out by a Quality Inspector who should evaluate the entire training program in a top-down approach. The training program should be evaluated to check whether the training program is effective, whether the resources being provided for the training program are sufficient or not and whether the program itself is training the members as needed. The evaluation should be carried out twice a year for the analysis of the regular training programs and annually after the annual training program has been completed at the end through feedback and control. Evaluation is necessary to ensure that the program delivers maximum incentives to everyone involved (ONeill, Albin, Storey, Horner, & Sprague, 2014). The evaluation should be carried out twice a year for the analysis of the regular training programs and annually after the annual training program has been completed at the end through feedback

America Experience in Nineteenth Century Essay Example for Free

America Experience in Nineteenth Century Essay During the half of nineteenth century in America, it really brought in experience to the recently happenings. Throughout this period, more individuals were trying so hard to carve out their own versions of the American dream and create their own definition on citizenship. Despite the obvious diversity of experience, most historians such as, Andrew Carnegie, Mary Church Tyrell and minor individuals argue that the mentioned experience shared commonalities are the foundation of American experience.                  Andrew Carnegie tries too hard to explain the gospel of wealth whereby he states that the rich and the poor can be tied together in harmonious relationship by proper administration of wealth. He says that the contrast between millionaires and cottage laborers currently measures change that has come with civilization. This change in wealth approves to be so beneficial and essential for the progress of the race in refinements of civilization that a house is the household for all. There is no bias in the change in the wealth since today the world obtains commodities at excellent quality prices in which the poor and the rich can enjoy with no prejudice (Andrew 23).                There is a great indifference lynching on the side of the church due to barbarism at homes (Mary 178). She pledges to the forei.gn missionary work that they should inaugurate crusades against barbarism at homes that has conformed hundreds of people into savage. This context is contrary rebellious to biblical teachings since only ignorance and lawlessness to date has led to people criticizing the effort put forth by the churches in the Negro’s behalf.                     During the times, there were wars and fight that took over so as they could get lands to settle in. they fought with the Indians, took over their properties such as, horses and cattle, and carried them away (Chief Joseph 187). The Indians were left homeless and some lost their lives during the wall. The author always prayed that the white men would live as brethren and that the case today. During the times, America was so strong and worked together for a certain goal and that is why they won the battle against the Indians.                     During the century, people in America slept in a ranch and ate cook shack most of the time. During the round up, and occasional other spells, people slept in the open and ate their chuck when squatted on their haunches around the check wagon. Besides feeding on beef and beans, they played wild games whenever the cooky took the notation or one of the waddies would decide to diverge the meat deal by going out and shooting some games (Sheldon 37).                From the past, women have been held responsible for the health of the community a function that is now represented by the health department. Certainly, the military conception to educate children so as they are equipped with kindergartens andare given a decent place for play, these things have traditionally in the hands of women (Jane 64). Most of the departments in modern cities can be traced as women’s traditional activities for example; home cleanliness and wholesome was in the hands of women but recently is represented by Bureau of Teenagers House Inspection                   Chinese people were given an appeal from the American citizens, on the pedestal fund of the Bartholdi Statue of Liberty. Chinese never believed in liberty since they had a lot of hardship while the other nationalities were free (American Missionary 290). This showed inhuman since other countries enjoyed liberty but Chinese did not. Chinese loved and adored liberty but they could not allow the ones denying it to them liberty invite them to a graven image and bow to it. In assumption, from the understanding about the America experience, I concur with the shared idea since most of the history can be approved by the recently happenings. References Andrew Carnegie, Gospel of Wealth, c. 1889 Chief Joseph Speech before Congress, Washington DC, 187 Mary Church Terrell, Lynching from a Negros Point of View, North American Review, 178, (1904): 853-68. Sheldon F. Gauthier. Reprinted in Jim Lanning and Judy Lanning, eds. Texas Cowboys: Jane Addams, Women and Public Housekeeping, 1913 American Missionary, Vol. 39 (October 1885), p. 290 Source document

The Depiction of Pirates in Treasure Island Essay Example for Free

The Depiction of Pirates in Treasure Island Essay The first thing that must be made clear about Robert Louis Stevenson’s Treasure Island is that it is a romance. And therefore the image of the pirate that it paints remains largely fictional, and many of the details will not seem to comply with scholarly evidence of what the typical pirate was like in its heyday. But it is not correct either to interpret romance as being false history in all instances. When romance is derived from vibrant and native mythology then it is likely to contain a large measure of truth, and the sort of truth that scientific scholarship cannot unearth. According to Mircea Eliade, myth, when it is vitally connected to the culture, speaks only of realities, which are far more â€Å"real† than mere â€Å"hard facts† (7). Treasure Island draws on the myth of the pirate, and it is a living myth, closely connected to the Western spirit of individualism and adventure. Therefore it is a mistake to dismiss Stevenson’s tale as a mere children’s adventure story. It is well documented how the novel has redefined the image of the pirate in the modern age, and continues to excite young and old with its unique spirit of adventure. It is only able to do so because Stevenson tapped a living myth. In the search for the specific influences that shaped the composition of Treasure Island it is advisable to refer first of all to Stevenson’s own admissions. In this sense the author is extremely frank and forthcoming, and even admits to partial plagiarism in some instances. For example, he quotes Washington Irving’s tale â€Å"Wolfert Webber† as an influence, and says in this regard, It is my debt to Washington Irving that exercises my conscience, and justly so, for I believe plagiarism was rarely carried farther the whole inner spirit and a good deal of the material detail of my first chapters were the property of Washington Irving. (Stevenson, Letters, 308) There is indeed a striking resemblance, and Stevenson certainly steals the scene in which a tenured pirate arrives in a sleepy hamlet, lodging in an inn, and day after day regaling to the regulars of the inn his endless store of bloodcurdling adventures on the high seas. There is also the suggestion of hidden pirate treasure, but not on a remote and deserted island. The pirate map is central to the plot of Treasure Island, and may be described as the singular stroke of genius that spelled the success of the novel. The spark of the idea is from Edgar Allan Poe’s story â€Å"The Gold Bug†, whose plot hinges on ciphers and how to crack them (Zaczek 85). Instead of ciphers Stevenson gives us a map of a remote island, and a cross marked on the place where the treasure is supposed to be buried. It is when this map falls into the hands of Jim Hawkins that the adventure really begins. Poe’s story also has pirate treasure buried on an island, and where the pirates leave behind ciphers as the clue to the location. But Poe’s island is not remote and deserted. Stevenson most certainly got this idea from Defoe’s classic novel Robinson Crusoe. We elaborate on the influence of Defoe later on. Another influence that Stevenson mentions is Charles Kingsley’s travelogue At Last, which recounts a voyage to the Caribbean, with related reminiscences (Stevenson, Letters, 263). Though the direct references to pirates are limited, it is an important influence, because we may find in it the inner spirit that belongs to Treasure Island. Kingsley projects the spirit of independence and adventure, and this is certainly part of the imagination that that gives birth to Long John Silver. We feel this spirit palpably in the opening passage: At last we, too, were crossing the Atlantic. At last the dream of forty years, please God, would be fulfilled, and I should see (and happily, not alone) the West Indies and the Spanish Main.   From childhood I had studied their Natural History, their charts, their Romances, and alas! their Tragedies; and now, at last, I was about to compare books with facts, and judge for myself of the reported wonders of the Earthly Paradise. (Kingsley 9) It is a mistake to judge the myth of the pirate to be concerned with the macabre. It is really about leaving behind the constraints of society and making it on one’s own. In the end it is about individualism, which expresses the inner heart of Western man. This is not meant to condone piracy, nor to sanctify despicable real life villains, which no doubt the pirates were. But if the image of the pirate seizes the Western imagination so forcefully, it is because it speaks of an inner longing, and which we feign ignore. It is possibly because the pirate is an extreme example of the unfettered individual. To the pirate it is only himself and the world, and we can understand why this resonates with the Western dream. â€Å"[T]he Old World lay behind us like a dream,† Kingsley expresses once he is ensconced on the Westward bound ship (Ibid). A fundamental dream is being realized, and the Old World is itself now rendered a dream.   Such being the stated and implied influences of Stevenson, we must not expect more than a superficial resemblance between the pirates we find in Treasure Island and the real life counterparts. The novel established certain misconceptions about pirates which has become hard to eradicate now. For example, it is widely believed now that pirates always buried their treasure on remote islands, and deserted locations, and kept maps to locate it when needed later on. Even before the evidence of the scholars arrives, we know that this is a silly thing to do, and the plot of Treasure Island itself will serve as an example. Captain Flint is the legendary pirate who buries his treasure of Skeleton Island, makes a map of the exact spot, which only a small inner band of his crew are privy to. Predictably, this leaves a legacy of backstabbing rivalry among them, and they all want get their hands on the map and appropriate the treasure for themselves. Evidence tells us that real life pirates acted in exactly the opposite way. Having no propensity to save or stash, they spent their loot very quickly through drinking and revelry. Another belief engendered from the novel is that pirate ships always flew the â€Å"Jolly Roger†, the black flag with insignia of a skull and crossed bones. But this would also be foolhardy for pirates who were always desperate to deflect suspicion. According to Aubrey Burl, pirates used two flags, and raised them on the specific situations of a raid. The skull and bones flag was meant to intimidate the prey, goading them to surrender and abandon their ships. But if they did not do so, the black flag was replaced by a red one, which sent the message that violence was about to ensue. Both flags were used tactically in raids, and were not flown at other times. He relates an incidence from 1720 when the notorious pirate Bartholomew Roberts sailed daringly into the harbor of Trepassey, in Newfoundland, flying the black flag. It was only one pirate ship against twenty-two maritime vessels, and yet the intimidation was sufficient, and the harbor surrendered all its vessels to the pirate (Aubrey 133-4).   Most of the incidental details used to describe the pirates in Stevenson’s novel are, however, accurate, barring fictional exaggeration. Rum indeed was the favorite drink of pirates. The former crew members of Captain Flint describe him as habitually breaking into song when in the company of rum: Fifteen men on the dead man’s chest Yo-ho-ho, and a bottle of rum! (Stevenson, Treasure, 9) Drunken revelry, as already noted, was the favorite pastime of pirates. Long John Silver is depicted with a crosspatch on one eye, and a wooden leg. It is not unlikely that pirates bore handicaps, living as they did with daily violence. He also has a parrot perched perpetually on his shoulder. We know that pirates were fond of keeping tropical birds, which they did as souvenirs of the trips to wildlife locations around the world. The pirates in Treasure Island are of English and Dutch extraction, which is also the typical make up of pirates in the New World, and the French also included in the mix. The ethnic map of piracy often followed the political map and the rivalry among the maritime powers, England, Holland and France being the principle political players, after the demise of the Spanish Empire. Indeed, the most notorious age of piracy was in the wake of the War of the Spanish Succession, when Spain finally relinquished its control of the high seas, and England, Holland and France entered the fray. Each employed privateers, who were legal pirates with commissions from their respective crowns to prey upon the ships of rival colonial powers. Initially their commissions had been to raid Spanish ships, because Spain ruled the seas, and their ships carried enticing booty. After the Spanish defeat on the mainland, the privateers remained, and soon began to prey on each other. The illegal and proper pirates usually respected such political dividing lines (Lane 3-5). The pirates in Treasure Island conform to this picture, the novel being set in that particular period of high piracy in the eighteenth century.   This is the extent to which Stevenson’s pirate is authentic, and we should not expect more. Though this pirate is a criminal thug, it is not this fact that strikes a chord in our imagination. It is rather the spirit of individualism and initiative that moves us, and makes someone who is essentially a robber of the high seas into a figure of romance for us. The tell tale sign for this is that these pirates are wont to bury their treasure on a remote and deserted island, instead of merely spending it. The idea is clearly derived from reading Robinson Crusoe, Daniel Defoe’s story of a castaway who survives 28 years on a remote and deserted island, being the only survivor of a shipwreck. We know that Stevenson was an avid reader and admirer of Defoe. Stevenson is a kindred spirit to Defoe, though of a lesser genius. We examine Defoe in the hope of unlocking some secrets regarding Stevenson. Robinson Crusoe is not just an adventure tale, but is more a parable illustrating the Protestant work ethic. Crusoe establishes a personal relationship to God through his stay on the island, and in this sense is a consummate individual. He is shown to build civilization anew on the basis of such a faith. Therefore, he embodies individuality and imitative, exactly as the mythological pirate does. The figure of Robinson Crusoe is therefore the flip side of the iconic pirate. Crusoe confronts the world through faith in God; the pirate is also alone pitched against the world, only that he employs violence and bloodshed. Crusoe also discovers buried treasure while on a remote and deserted island – it is a spiritual treasure, and is hidden in the recesses of the soul. The counterpart for the pirate is material riches buried in a secret location. Both are emphasizing mystery, one religious, the other material. To confirm that this analogy is not strained, we note that Defoe was a passionate enthusiast of pirates and piracy, and has authored a long list of books and novels related to the theme. Indeed, he is thought to have authored A General History of the Pyrates under the pseudonym Captain Charles Johnson, this being the definite text of pirate history that has come down to us (Novak 642).   In conclusion, the iconic image of the pirate that has come down to us, largely influenced by Robert Louis Stevenson’s novel Treasure Island, is best described as a figment of the Western imagination. The pirates described in the novel are on the whole accurate, but historical accuracy is not the aim here. Pirates were dangerous robbers of the high seas, but it is an aspect that the mythical pirate wants to evade. Instead it is the spirit of individualism and initiative that is meant to be emphasized, because it resonates with the Western spirit as a whole. It is because Stevenson captured this sprits in his tale, which is set in the golden age of piracy, that has endeared it to the Western audience, and continues to excite successive generations of readers, and not only the young. Works Cited Burl, Aubery. Black Barty: The Real Pirate of the Caribbean. Stroud, UK: Sutton Publishing, 2006. Eliade, Mircea. Myth and Reality. New York: Waveland Press, 1998. Kingsley, Charles. At Last. Charleston, SC: BiblioBazaar, 2007. Lane, Kris E. Pillaging the Empire: Piracy in the Americas, 1500-1750. Armonk, NY: M.E. Sharpe, 1998. Novak, Maximillian E. Daniel Defoe: Master of Fictions: His Life and Ideas. Oxford, UK: Oxford University Press, 2001. Stevenson, Robert Louis. Selected Letters of Robert Louis Stevenson. Contributor Ernest Mehew. New Haven, CT: Yale University Press, 1997. Stevenson, Robert Louis. Treasure Island. New York: Sterling Publishing Company, 2004. Zaczek, Iain. Pirates. London: AAPPL, 2007.

Background Of English Neologisms

Background Of English Neologisms Languages are changing as the world is constantly changing. After the Second World War, English neologisms emerged in a remarkable way. New vocabulary came into existence due to new technologies and new discoveries such as ; computing, internet , cell phones and the like. Peoples daily activities like dancing, looking and many others, renewed their popularity giving birth to new lexicon. In deed, new words are invented rapidly and are developed quickly thanks to mass communication. They appear and fall into disuse when they have served their momentary purpose ( Bernhart 54).Only a few of them will get recorded in glossaries of neologisms of general dictionaries. The matter of neologism becomes a new hot spot of research owing to its practical and prevailing use in reality. The study of neologisms evoked a whole cluster of questions: -What are the reasons beyond the rise of new lexicon? -Why are some new words just a flash in a pan? -Why are other words successful? -What are the qualities that make a word successful? -Are Neologisms markers of changes in societies? Chapter 01:Literature Review 1. 1.Definition of a Neologism The term neologism originates from Greek: neos means ‘new‘, logos means ‘word‘, i. e. a neologism is literally a new word. â€Å"Neologism is the creation of a new lexical item as a response to changed circumstances in the external world, which achieves some currency within a speech communityâ€Å"(qtd. in Chrystal 1992: 264) at a particular time. In linguistics, a neologism is a recently-coined word, or the act of inventing a word or phrase. Additionally it can imply the use of old words in a new sense (i.e., giving new meanings to existing words or phrases). Neologisms are especially useful in identifying new inventions, new phenomena, or old ideas which have taken on a new cultural context. The word neologism was coined around 1800 and was, at that time, a neologism itself. A person who develops a neologism is sometimes called a neologist; neology is the act of introducing a new word into a language. l. 2. Background of English Neologisms The famous American new word expert John Algeo wrote in the preface of his book Fifty Years Among the New Words, â€Å"Although the dictionary of new word is warmly welcomed by readers only in recent years, actually the compiling of English dictionary began with the collection of new word ever since 1604.† The early English dictionaries like Table Alphabeticall (1604, Robert Cawdrey), English Expositor (1616, John Bullokar), and The English Dictionarie (1623, Henry Cockeram) all embodied some â€Å"hard words†, which were absolutely new words to people in those days. Thus, those dictionaries somehow held the characteristics of neologism dictionary. However, the scientific and systematic study of neologism began at 200 years later, the 20th century. In 1902, Leon Mead published a book named Word-Coinage, being an Inquiry into Recent Neologisms, also a Brief Study of Literary Style, Slang, and Provincialisms, which said to be the first book studying neologism in the 20th. Although it was not a neologism dictionary, it contained some articles about new words. Whats more, Mead put forward the idea of making research on new words for the first time in the history. He also provided lots of examples of new words created by some American writers at that time. In 1920, C.Alphonso Smith, the dean of the English department of American Navy Institute wrote a book entitled New Words Self-defined, in which 420 new words were illustrated by examples. This had proved to be a big progress in the research on the neologisms. From 1937 to 1940, the famous American scholar Dwight Bolinger first applied newspapers and magazines to introduce new word. He created a column, The Living Language, in the newspaper, Words. In 1943, the column was brought into American speech and the title was changed into Among the New Words. Then, in the next year,Professor I. Willis Russell took the place of Bolinger and became the chief-editor of the column. He wrote articles entitled Words and Meanings, New, to introduce new words and their new meanings. War is said to be the major cradle for the born of new words. Majorie Taylor, a librarian in New York, collected numerous neologisms created during the World War II. In 1944, Taylor compiled a word-list, The Language of World War II: Abbreviation, captions, Quotations, Slogans, Titles and Other Terms and Phrases, in which every new word was explained. Similarly, Clarence Barnhart published his Dictionary of U.S. Army Terms. At that time, some academic magazines also published articles to introduce new words. Many neologism dictionaries in the 1950s are very popular, especially the Dictionary of New Words in English compiled by Paul Charles Berg in 1953 and The Dictionary of New Words by Mary Reifer in 1955. During 1950s, Mr. Paul Charles Berg did a lot of job to collect new words about the war, which brought us his Dictionary of New Words in English in 1953. After the World War II, science and technology development had greatly influenced the society. Subsequently, a lot of scientific and technical words were flooding into the language field. A lot of neologism dictionaries about words in those fields were published. Two of them are mostly welcomed: An Explaining and Pronouncing Dictionary of Scientific and Technical Words by W. E. Flood Michael West and Words of Sciences and the History Blind Them by Isaac Asimov. From 1970s on, the study of English neologism drew great attention from western scholars, many of them established special column to introduce new words in English, such as William Safire who was well known for his On Language in New York Times weekly and Anne H. Soukhanow who was the chief-editor of Word Watch. In Safires column, he provided a considerably clear explanation of new words by citing typical examples, exploring their origins and performing their current usage. Besides, the American Dialect Association Dispatches introduced some new words yearly to the public. For instance, in 1994, â€Å"information superhighway† was rewarded as the newest word; â€Å"cybersex† was the most surprising word and â€Å"mosaic culture† the most unnecessary word. The digital revolution in 1990s is the radical reshaping and restructuring of social patterns. â€Å"Because of the wild spread of internet, America is speaking a whole new language†, said Shawn Holley in his The New Word Revolution. Lots of neologisms that have a historical significance by reason of the influence they exerted on the language field are brought into existence. According to the statistics, more than 20 neologism dictionaries have been compiled, among which some put emphasis on the academic field and some are distinctive by their popularity. Oxford English Dictionary, Websters Third New International Dictionary and Barhart Dictionary of New English are the ones with the highest academic value. New words are numerous. Sometimes it seems as if a new word has about as much chance of developing into a permanent addition to our vocabulary. Only few of them will remain as serious candidates for the dictionary. Books especially about new words are abundant. However, only a few scholars have ventured to propose factors that make for the success of new words. One is Goran Kjellmer, whose article Potential Words in the journal Word for August 2000 also reviews previous proposals. The other is the executive secretary of American Dialect Society, Allan Metcalf who proposed the FUDGE scale. The two reached different conclusions. Along with books and periodicals, there is the Internet. In particular, it makes my extensive searches for examples of how words are actually used today possible. Here the author has searched thousands of pages indexed by Google.com countless times to find current uses of words under discussion. A jump of several decades has showed us more researches on the neologisms. Language reflects our life, and the research on the neologisms has never been stopped. By collecting new words or phrases occurring in languages, the previous researches have provided precious materials for the further exploration in this field. Therefore, a careful look at the research background of neologisms carries an essential academic significance. In china, the study of neologism began from 1980s. Most of the specific works and papers are mere introduction of theories from abroad lacking of much original study. To keep up with the latest English vocabulary is really difficult, thus a thorough and systematic analysis about English new words is of practical significance both in learning and teaching of English as a foreign language. Chapter 02: Factors for the Rise of English Neologisms It is not language change itself that has occupied the attention of historical linguists for the past decades, but the causes and the processes of change. Early researchers, such as Saussure (1922) or Bloomfield (1933), for instance, maintained that the causes of linguistic change cannot be established despite numerous attempts at feasible explanations (Wardhaugh,1990:187). The majority of the early researchers have maintained also that the actual processes of change cannot be observed that what one can observe and perhaps analyses are the consequences of change. The findings of later research, however, envisage the process of change as an initial fluctuation between the new and the old, with the completion of the process occurring when the new replaces the old (Fromkin et al.,1996:295). In other words, if the new form, be it phonological, morpho-syntactic, lexical or semantic, spreads the change is in progress, if it eventually replaces the old form, the change has become a fait ac compli it has gone to completion(Holmes,1992:212). In regard to the causes of change, although the reasons for an aspect of a language undergoing change at a particular point in time still remain unclear, a number of theories have been proposed, depending on the orientation of individual researchers. For instance, Mcmahon M.S (1994: 179-182) discussing causes of semantic change, delineates the following: Linguistic causes Historical causes (subdivided into ideas and scientific concepts) Social causes Psychological causes (subdivided into emotive factors and taboo) Foreign influence The need for a new name Quite a lot of reasons are responsible for the creating of English neologisms. Any new thing or new concept, which takes place in our society, may provide a foundation for the creating of the new words. In the following, four of the major reasons will be emphasized: 1) the rise of new concepts and new ideas in social culture; 2) new discoveries in science and technology; 3) the manufacture of new products in economy, and 4) the events in the field of politics. Accompanied by a series of neologisms, we can have a clearer understanding of the current English neologisms. 2.1. Sociolcultural Changes: 2.1.1. New Concepts and ideas in Social Culture. The improving living condition and the enhancing cultural standard have formed a solid basis on which a large number of new things find their occurrence. It is not necessary to demonstrate that with the development of social culture, new concepts and ideas are introduced into us constantly. Since there are many more concepts than there are existing words, there will always be new words created. Changes in social outlook and manners of behavior call for new terms such as beatnik, peacenik, and hippie. Even new culinary arrangements demand new labels and in English they have some forth in the form of cheeseburger, chiliburger, mushroomburger, etc. (Anderson, 1973) Brian Foster presents us a striking example of how fast English vocabulary changes. In the year 1914, a young girl named Monica Baldwin entered a convent, remaining secluded there until 1941. When she returned to the outer world, she found herself in a totally different world: the conditions of everyday life altered by technical developments and social changes were beyond recognition. Whats more puzzling to her was the language people speaking. During a railway journey, the term â€Å"luggage in advance† meant nothing to her. Reading the daily newspapers made her feel idiotic in the extreme, because words like jazz, Gin, Hollywood, Cool, noshing and Isolationism were completely incomprehensible to her. Not to mention how bewildered she was at hearing friends say, â€Å"Its your funeral† or â€Å"believe it or not†. (Brian Foster, 1981) Lets look at another example â€Å"moonlighting†. It was anything but new to the vocabulary, and it gained a brand new meaning in 1957 as the verb to moonlight and its related noun, moonlighting. Time magazine, beamed moonlighting at its readers in its issue of July 22nd, 1957. According to Time, it was in fact not just a new name, but a new trend and a new concern. MOON-LIGHTING, proclaimed the headline: A Problem Born of Prosperity. As a noun, moonlight goes back with the moon itself to the beginning of the English language and even earlier to the Germanic and Indo-European ancestors of English. Presumably ever since humans could speak, they have talked about the light of the moon. As a verb, to moonlight is more recent, but it still goes back to the nineteenth century. From the start it has meant doing something by the light of the moon, but at first this was something that could get one arrested. In the nineteenth century, moonlight was a slang term for the activity of burglars, who benefited from moonlight at their work. In the twentieth century, it was also used for herding cattle and hunting deer by moonlight. Whether it was the illegal work that in 1957 caused the transmutation of moonlight into a standard term for legal work, or whether this new meaning was independently derived from the original moonlight, nobody knows. And it doesnt matter much. Either way, moonlight meaning the light of the moon easily took on its second meaning of to work a second job, and Americans have been moonlighting ever since. This second meaning seems likely to stay in the vocabulary, as long as people continue to hold down second jobs. 2.1.2.Disguising Language, â€Å"Misnomers† While taboo words are words that have been banned by the speech community, â€Å"misnomers† are words that individuals have decided to coin in order to deceive the hearer by disguising unpleasant concepts. Examples: E. friendly fire instead of bombardment by own troops. 2.1.3.Prestige, Fashion Lexical change may be based on the prestige of another language or another variety of the same language, certain fashionable word-formation patterns or certain fashionable semasiological centers of expansion. The kernel of this force is mostly found outside of language. It is often the prestige of a culture, the superiority of a group or politics which cause speakers to adopt linguistic elements (words, morphemes, morphs, sounds) from the prestigious groups speech. Example: English, for instance, borrowed heavily from French during the ME. period because the upper social classes were made up of French people: garment, flower, rose, face, prince, hour, question, dance, fork, royal, loyal, fine, zero are all Gallicisms. Today, English is now the most prestigious language for many parts of the world. 2.1.4.Social, or Demographic, Reasons By social, or demographic, reasons we shall refer to the contact between different social groups. This contact may easily, and rather subconsciously, trigger off lexical change— the more intensive the social contact is, the more intensive the linguistic exchange. Example: In the history of the English language, the two prominent instances of exchanges between two social groups were the one with the Vikings in the 8th to 11th centuries and the one with the French in the 11th to 15th centuries. The force of direct contact between different speech communities must not be mixed up with the prestige force, where no direct contact with the other speech community is necessary. Thus, we can say that the early French loans (from Northern French) rather go back to the everyday contact with the English population and the French soldiers, not so early French loans (from Parisian French) go back to the prestige of the French aristocracy, the French loans in the official bilingual phase of Englands history may either go back to prestige or to the social contact or to both. Examples: The inherited ey is replaced by Scandinavian egg, the inherited nimen is replaced by Scandinavian taken except for theform benumb, throwen is supplemented by Scandinavian casten; early French loans are army, carpenter, catch. 2.1.5.Culture-Induced Salience of a Concept (â€Å"Cultural Salience†) Sometimes concepts are not salient to humans because of gerenal human nature, but because of the concepts cultural values. Their salience can change with the change of culture. Example: The increased importance of arts and fashion has affected the lexical treatment of the conceptual field of colors: from a vague differentiation between dark blue and light blue to a neat distinction between cobalt blue, royal blue, indigo etc. (such neat detailed differentiations often originate in expert slang and then penetrate the language of the general speech community). Conceptual fields which have gained salience through cultural importance may very well serve as designations in other conceptual field in the form of metaphors. Example: In the US, a lot of metaphors in general language have been taken from the field of baseball, e.g. to be off base ‘to be completely wrong, to hit a home run ‘to be highly successful and from the field of entrepreneurship. 2.1.6.Word-Play The category of word play includes humor, irony and puns. Although word-play often goes hand in hand with other factors (such as taboo, prestige or anthropological salience), it can also trigger lexical change on its own. Example: ModE. perfect lady ‘prostitute, to take French leave ‘to leave secretly (without paying), to cool ‘look ( 2.2 New discoveries and Products In Science and Technology Suppose youre advancing the cause of science rather than pitching a product, and you have something new to report—a new element, a new compound, or a new species. How does it get a name? No new science is possible without neologisms, new words or new interpretations of old words to describe and explain reality in new ways. How could Aristotle have developed the logic of syllogisms or Newton thetheory of dynamics without new vocabularies and definitions? They were neologists, and everybody wanting to contribute new knowledge must be. For new knowledge there is no way around the creation of new terms and concepts. For new objects and new inventions, scientific discoveries, technical theories, etc, the new name is usually the work of one man or of a very few. To reject neologisms, often despicably, is to reject scientific development. No sign of scientific conservatism is so telling as the rejection of all but the established concepts of a school of thought. Neologisms are, however, relative to the terminological paradigm actually dominating a field of knowledge. It may be a radical renewal to introduce terms from a tradition believed to be outmoded. Nowadays the idea of the technical highway has been very familiar to people. Development in the science and technology has brought tremendous energy to the improvement of our civilization. And these achievements also find their reflections in language. Technical advancements in a society demand new designator terms, many of which can be found in linguistics such as hypercorrection, phoneme, allomorph, etc. The progress of science and technology gives occasion for the large majority of new words; for a new thing we must have a new name; hence, for instance, motor, argon, and appendicitis. It is interesting to see that the last word did not exist, or was at least too obscure to be recorded, when the Oxford Dictionary began to come out in 1888; but we cannot do without it now. Take the word software for example, that computer term was invented by John W. Tukey, a statistician at Princeton University. As long ago as 1958, he used the word in the American Mathematical Monthly. Today the software comprising the carefully planned interpretive routines, compilers, and other aspects of automotive programming are at least as important to the modern electronic calculator as its hardware of tubes, transistors, wires, tapes and the like. Tukey was already known for inventing another now- famous computer term. In 1946 he used the little word bit as the designation for a unit of information, a binary digit with value 0 or 1. That led a decade later to bytes (groups of bits, now always eight, a term invented by Werner Buchholz at IBM) and to todays kilo-, mega; and tera-bytes of computer storage and information. 2.3 The Manufacture of New Products in Economy Economic development is the mainstream of our era. The improvement of language, to a certain extent, benefits a lot from the new phenomenon that occurs in the economic field. In this competitive world, any innovation or fresh things taking place in economy will soon find their voice in the language. If theres anything a new product needs, its a brand name. To the extent that the product succeeds, the name will too. Its a sure thing, the one way to guarantee that a new term will be a success: spend mighty amounts of money on marketing persuade people to buy and keep on buying a product, and they will call it by the name you give it. When you want a product, a company would like you to think of its brand name. The Coca-Cola Company wants people to think of a Coke when they want a soft drink. But if the marketing is successful enough and the name Coke is embedded in peoples vocabulary, people will ask for a Coke and be satisfied if they get a Pepsi. In fact, in the southeastern United States, home of Coca-Cola, Coke is such a successful brand that many people there (and in the rest of the country) refer to any soft drink as a coke. Some brand names even joined the pack of the general vocabulary. Here are some of them: Aspirin: a name for acetylsalicylic acid, trademarked by the Bayer Company of Germany at the start of the twentieth century. Elevator and escalator: both originally trademarks of the Otis Elevator Company. Zipper: a name given to a separable fastener by the B.F. Goodrich Company many years after it was invented. The new name helped the zipper attain popularity in the 1930s. Loafer: for a moccasin-like shoe. Cellophane: for a transparent wrap made of cellulose. Granola: a trademark registered in 1886 by W K. Kellogg, now used for a natural kind of breakfast cereal. Ping-pong: for table tennis, a trademark registered by Parker Brothers in 1901. Xerox: for photocopier. Kleenex: for facial tissue. Band-Aid: for adhesive bandage. Tupperware: for storage container. Scotch tape: for transparent adhesive tape. Jazzercise: for exercise to jazz music. 2.4. The Events in the Field of Politics. The forming of English new words is sometimes considered as the result of the political changes. Language reflects the society, as it has always been. Politics is an essential part of the development of the world; therefore, it can easily find its relative neologisms in the language field. For instance, when Mr. Bill Clinton was elected as the president of the US., his name has been associated with many political words. His policy is Clintonian, he is carrying out the Clintionism, his economics policy is Clintonomics, and his supporters were called Clintonites, he ultimately wanted to realize his Clintonization. Another widespread usage of affixes is â€Å"-gate†, which came from the historical Watergate event. People took use of Irangate to disclose the involvement of some American government office workers in U.S. selling arms to Iran. Camillagate was used to mean the love affair of British Prince Charles and his lover Camilla Parker. Nannygate was pointed to the illegal hire of baby-sitter or the hire of illegal immigrants. Another striking example, On September 11, 2001, the peace of a sunny late-summer morning was shattered by the impact of four hijacked airplanes on the World Trade Center towers, the Pentagon, and a field in Pennsylvania. There were more direct casualties in these disasters than on any previous day in American history, and soon the entire country felt the impact of damaged or destroyed lives, businesses, and sense of security. Out of the ashes came patriotism, resolve, and unity. And out of the ashes came new words, too, to describe new situations never before imagined. The events stir memories of Pearl Harbor and Oklahoma City, and we refer to other memorable occasions by their locations — Lexington and Concord, Gettysburg, Little Big Horn, and Wounded Knee — but in this case the name of place wont work. Its not just because several places were involved, but also because the places are too famous. New York City and Washington, DC, have too many other connotations, so do the World Trade Center and the Pentagon. For lack of a suitable designation deriving from place, we have used the date as a reference point: September 11. That does have a well-known precedent. One other event in American history is referred to by its date: July 4 or the Fourth of July, the date in 1776 when the Declaration of Independence was proclaimed in Philadelphia. In addition to the spelled-out month and day, the numerals 9/11 or 9-11 have been used. Never before has such a historic event been so labeled, but because of the striking coincidence that 911 is the telephone number to call for help in an emergency, that numerical designation has been a success. Headline writers like the concision of this expression, just three numerals to take in all the events of that day. So far, the events of that day have resulted in just one new term: ground zero, for the place of impact, the center of destruction in New York City where the World Trade Towers once stood. That phrase has succeeded because it is not really new; its an old term for the location on the ground directly under a vast atomic explosion, corresponding to air zero, the location in the air above the ground where the bomb goes off. Ground zero had been gathering dust on the shelf in recent years because of a fortunate lack of atomic explosions. No one knows who first said ground zero in reference to the site where the World Trade Towers were attacked and collapsed, but the term immediately caught on because of its familiarity and emotional power. Chapter 03:Success of English Neologisms 3.1. How are Neologisms Found? The authority for a word in fact, the authority for a language rests with the users of the language. Thus, the process of adding new words to the dictio ­nary begins with a systematic examination of almost everything printed and said in English. As far as ‘Among the New Words‘ is concerned, this important task â€Å"citation with source informationâ€Å" (qtd. in Algeo 1991a: 3) is fulfilled by active members of the Words Committee, who contribute the words they regard as new in any material they read or listen to (Algeo 1991a: 3). The cited word must contain the name of the publication, the day, and the page number. Concerning oral citations, the source information must consist of the day the sentence was heard and where and when one came across it (Algeo 1991a: 3). The following list shows that usually American dictionaries are consulted (with the exceptions of two British dictionaries: the OED and Websters Third) to check the newness of each contribution (Algeo 1991a: 2): Random House Websters College Dictionary, 1991. Oxford English Dictionary, 2d ed., 1989. World Book Dictionary, 1989 Websters New World Dictionary, 3d College ed., 1988. Random House Dictionary, 2d ed. Unabridged, 1987. Websters Ninth New Collegiate Dictionary, 1983. Websters Third New International Dictionary, 1961. Only if the new word is assumed to be British, are additional British dictionaries referred to. To make sure that a neologism has not been lexicalized yet, the following dictionaries of neologisms are used: Third Barnhart Dictionary of New English. 1990. Chambers English Dictionary, 1988. Collins Concise Dictionary, 2d ed., 1988. Collins Dictionary, 2d ed., 1986. Longman Dictionary, 1984. Readers Digest Great Illustrated Dictionary, 1984. If a word entered one of these dictionaries, then it is usually not recorded in ‘Among the New Words‘ (Algeo 91a: 2). Since ‘Among the New Words‘ receives more citations than there is space to print, a selection has to be made. The criteria on what and when to enter a word is up to the lexicographer. As I said, lexicographers have different opinions (Algeo 1991b: 75) and therefore it is hard to give exact rules. However, two principles can be set up: the absolutely newness of a word and the reflection of the zeitgeist. 3.2. Reasons of Success of Neologisms 3.2.1 The frequency of occurrences The most important factor is that a word appears in as many different sources as possible. The more sources (newspapers, magazines, books etc.) a word appears in, the more obvious is the frequency and range of the term (Sheidlower 33). Besides, the more a word is cited the more popular it is; and consequently the more likely it is to be included in a dictionary. 3.2.2 Range among sources It is of interest to know the range of the new word because if a word is only common in a special field, it is not a candidate for a general dictionary but rather for a technical one. Therefore, a general dictionary excludes technical terms or terms well known in a certain field because they are not of general interest. However, there are exceptions: the term intellectual property[1]was

Harmful Effects Of Smoking Cigarettes Essay -- Informative Essays Nico

Harmful Effects Of Smoking Cigarettes Mentioned Photos Not Included There are numerous effects of smoking Cigarettes that affect the individual. They can affect not only your health but also your social and family life. It can also affect the non-smoker around you. Non-smokers suffer from allergies, noise and eye irritations and headaches as a result of inhaling second hand smoke. Smoking while you're pregnant can result to the growth of the foetus and may even result in the death of the baby. Below are some long term and short term effects of smoking. Cigarette smoke contains around 4,000 chemicals, many of which are known to be highly poisonous and very harmful - over 40 are known to cause cancer. The chemicals found in a cigarette include; ? Benzene, a gasoline additive found in paints, paint thinners, adhesives and plastics. You can be exposed to benzene fumes while pumping gas. ? Asbestos, It is found in acoustic ceiling tiles, floor tiles, textured paint, exterior siding and appliances. Asbestos is only dangerous when its fibers become loose or when the material crumbles, which causes small particles to be set free and inhaled. Once inhaled, the microscopic fibers remain in the body forever. Asbestos can cause lung and bowel cancer, mesothelioma, asbestosis and other lung diseases. The risk of disease is believed to increase with smoking. ? Vinyl chloride and its derivative polyvinyl chloride (PVC). These plastic resins found in many products, including pipes, hoses, flooring, windows and credit cards. The greatest risk is to workers in these industries who manufacture and handle these products daily. High levels also are found in the materials used in the interiors of new cars, making that "new-car smell" potentially dangerous. ? Pesticides. While pesticide levels in foods are relatively harmless, pesticides used in your home or on your lawn may be dangerous because of the large quantities used. In some studies, farmers with high exposure to pesticides were found to have a higher risk of several different cancers, including leukemia. ? Formaldehyde. This can be a component of many products including cosmetics, paper, textiles and drugs. Formaldehyde initially was found to cause nasal cancer in rats. Since then, there has been considerable controversy as to the role of formaldehyde in causing cancer in humans. ? Other ch... ...ia. Growing tobacco is a way for these countries to make much needed money. Many poorer countries use wood to dry tobacco and have to cut down many trees to do this. In countries where wood is used for cooking and heating then if it is also used to dry tobacco, there is less for the people to use to cook their food and heat their homes. Tobacco companies encourage many local farmers in the poorer countries to grow tobacco instead of food even when there are food shortages. This can mean less food available for the local community. Tobacco plants take more nutrients from the soil than many other crops and because of this the land is made less fit for growing food. Cutting down Forests Cigarettes are wrapped in paper and are sold in packets. They use large amounts of paper and therefore a lot of trees. Cutting down trees is one of the biggest threats to our environment. Tree roots bind the soil together. The leaves draw moisture into the air. When the trees are cut down, rainfall is reduced and erosion of the soil is increased. This can leave a bare landscape where nothing useful can be grown. Land which might have been used for food crops may be useless.

Physics of Image Processing Essay -- physics photo photograph digital

Missing Figures Characteristics of Light There are a few fundamental characteristics of light that are useful to be aware of before proceeding with the discussion on how CCD's and Film can function to save a useful, meaningful image. One of these important fundamental qualities is the fact that visible light is electromagnetic radiation. Electromagnetic Radiation, Photons, and Energy Levels Electromagnetic radiation has many different classifications. Some such classifications include AM/FM Radio Waves, microwaves, visible light, x-rays, and gamma rays. A key factor in these classifications is that each different type or "level" of electromagnetic radiation contains different energy levels. These energy levels are determined by the speed or rate that charges from a given source move to create an electric field (for instance, moving charges through an antenna or lightbulb) (Serway 1090). Hence, this oscillating electric field has two very important characteristics: it has a frequency and a wavelength. Furthermore, light can also behave as a particle in some instances. This particle of light is called a photon, and is essentially the amount of energy that a light wave has at a certain frequency (the energy of a photon is not dependent on the intensity of the light, but rather only dependent upon its frequency) (Serway 1107). It is this "duality of light" that allows CCD's and film to function as they do, as energy is transferred to materials through light via. photons. Since the energy of a photon is only related to its frequency, an equation (discovered by Einstein) relates photons to the electrons they produce by: E = h * f Where E is the energy of the produced electron, h is Planck's constant (6.63 * 10^-34 J... ...graphic Sensitivity. 2001. 31 Mar. 2003 Gambhir. The Photographic Process: Silver Bromide Crystals. 1 April 2003 Harris, Tom. How Cameras Work. How Stuff Works. 1 April 2003 Light - Part VIII. 1 April 2003 Spectral Configuration Guide. 31 March 2003 Thompson, Tom. "Charge-coupled device." Computerworld 6 Aug. 2001: 49 Visible Light Waves.2 April 2003 Woodworth, Charles. How Photographic Film Works. How Stuff Works. 1 April 2003